Golden hour, Czech energy, and two unforgettable mornings in Austin. As part of the SXSW Czech House collaboration, the Czech Your Pace morning runs brought together a wonderful mix of movement, community, and Czech spirit right by the Austin river.
Led by Eva Krchová, the two 5K runs offered a refreshing start to the day — far from the keynote lines and full of good energy, great people, and meaningful conversations. Around 60 runners joined us to share miles, smiles, and that special spark that turns strangers into teammates.
Fueled by Czech kolache, OlaOla electrolytes, and plenty of enthusiasm, these morning runs became one of the highlights of the week. We were proud we had a chance to support an initiative that connected Czech culture abroad and brought together amazing partners, including our long-term partner CzechTourism, STRV, RunCzech, OlaOla, and the Embassy of the Czech Republic in Washington, DC.
A huge thank you to everyone who joined us and helped create such a memorable atmosphere. Some of the best SXSW moments truly happened on that route. See you on the road next year — maybe in Prague. In the meantime check out the photo and of course, Czech Your Pace.
#RunCzech #AllRunnersAreBeautiful #CzechHouse #CzechTourism #SXSW #PragueInternationalMarathon
