Half Marathon broadcast live on the internet
The internet portal Seznam.cz is preparing a unique premiere for Olomouc - the first live broadcasting of a sports event with capacity to reach up to hundred thousand spectators! This honour for the city will take place on this Saturday.
The live transmission will be available this Saturday, 21 June, from 18:50 until 21:00 here www.sport.cz/videoprenos/olomouc
The race studio will open at 6 pm, with the race kicking off at 7 pm and live broadcasting continuing until 9 pm. “A total of 12 cameras will be covering the event. One in helicopter, two on motorbikes and three recording cameras. We will have also a mini studio on the squera,” reveals Jan Cvachovec from 4elements, the company producing the broadcast in cooperation with an experiences director Karel Jonák.
“A box will be placed on the Seznam.cz homepage featuring a link to Sport.cz. The link will then provide you with two kinds of live broadcasts. One purely sport based and the second which links up to our ‘Kazma to nedá’ reality show. It sees our general director place a bet with the popular presenter Kazma regarding the future of his programme, the “One Man show”. If he fails to complete the course, his show will axed,” reveals Petra Kuráková from Product Communication at Seznam.cz.
The arrangement will allow for one hundred thousand people to watch the broadcast at any moment both in the Czech Republic and abroad. Meaning all the relatives and friends of the 7,300 Mattoni Olomouc Half Marathon participants, unable to offer their support along the course, will have a chance to check out the action. If you don’t manage to catch it live, you can always find it later on the Stream.cz.
“It marks a turning point for us, internet TV broadcasting will offer thousands of other people the chance to experience our events which might just spur them on to run too,” says Slavomír Michalik from the RunCzech Organising Team.
“We’ve been supported Czech running for four years now. Live broadcasting from the Olomouc Half Marathon marks a new step in the collaboration between Seznam.cz and RunCzech. We’re delighted that this will allow us to bring spectators even closer to one of the most popular sports here in the Czech Republic,” adds Seznam.cz’s Petra Kuráková
The decision places the Mattoni Olomouc Half Marathon alongside other exceptional broadcasts brought by the company – including a Tatabojs concert and Jára Cimrman Theatre production. “We’ve got a few more plans up our sleeve, watch this space,” the seznam.cz representatives conclude.
