How to go about fundraising
Starting out with running fundraising and want to know how to go about it, or just looking for inspiration? We’ve got several useful tips for you. Be active and creative, run yourselves and focus on individual running fundraising. Good Cause runners offer far more than simply purchasing registrations, and in return you allow them to gain experiences to cherish for their entire lives.
- You need enthusiasm and determination - The success behind every project above all depends on how enthusiastic and determined you are. Running and sport should generally be something that you or an entrusted colleague at your organisation considers important.
- You can’t beat personal experience - If you’re active runners, that’s great because you know how determined runners can be and how much joy they derive from running.
- Start running yourselves - If you don’t run already, give it a go. You’ll soon succumb to its charms and get everyone around you hooked too meaning you’ll be the best promoter of your project and donators.
- Designate a responsible employee - You’ll be more relaxed if you hand over direct responsibility for the project to one of your colleagues.
- English - The responsible worker should at least have some basic knowledge of English. It’s highly likely that you will be contacted by runners from all over the world.
- Keep information up-to-date and clear - Make it as easy as possible for runners to select your not-for-profit organisation. Navigate them to your special website making sure your description is clear and the contacts easy to find.
- Create a system for recording sales - Present your overview about registration purchases and sales in a clear manner, i.e. how many registrations have you sold and for how much. We will ask you for the financial statistics after each race – i.e. how much has been raised in relation to the race.
- Running is a great way to promote your organisation - Make sure you regularly add information about your running activities employing all of your communication channels.
- Get celebrities on board - Whether they run or not, they can help you with the project. Either they can run for you or simply come to watch the race. This presents an opportunity for joint promotion at the race.
- Appeal to everyone who donates to you - If you haven’t done so already, appeal to all those who donate to you - individuals and companies - and ask them to try out a new form of help from which they will come away with a specific experience.
- Make personal contact – Each runner who purchases a start number from you is a potential long-term donator.
- Brand runners – Offer sweatbands or headbands in addition to a race T-shirt. Basically anything which runners will appreciate but also make them stand out in a crowd of runners. A keen runner sporting your logo has to be the best kind of advertising and an example to others.
- Organise gatherings for runners – Runners are social animals even if it doesn’t always seem that way. And the best emotions are those shared with others. Organise gatherings with them before, during and after the race or at the end of the season.
- Get a well-known personality involved – Introduce runners to celebrities you work with. Take your ambassadors to meet runners or offer runners the chance to take part in a relay in which one of your ambassadors is competing.
- Take photos and share them – Photos of overjoyed or tired but happy runners wearing your T-shirts is the best kind of promotion. Share these photos with runners on social media which they will be proud to share with others. As a bonus, this will help with your promotional activities.
- Send runners a personalised thank you letter – If a personalised thank you isn’t possible, send an e-mail directly addressed to the runners, providing information about how many runners completed the given race, the proceeds they raised and what the funds will be used for.
- Each runner should be a fundraiser – Make sure you offer every runner who registers for a race with you the chance for individual fundraising! Help them define their running challenge! Money raised this way is far greater than the price the runner paid for his or her registration from you.
- Don’t just presume a fundraiser will take care of itself – Setting the challenge is only the beginning of any individual running fundraising process. You need to regularly check in with runners to see how they’re getting on with their challenge and promote it for them. Don’t leave it to chance, we guarantee you won’t collect any funds this way.
- Set a sensible target amount – When setting your personal challenge as part of the individual running fundraising, make sure you agree on a sensible target together. It’s not good for the runner and especially not for you if the challenge isn’t at least half met. It goes without saying, however, that met and exceeded challenges look the best of all!
- The challenge has to be appealing – A precise description of the challenge, specific help and nice photos. These are further prerequisites for success. The challenge may take several months to achieve but we know from experience that in the Czech environment, the best campaigns last between 60 and 120 days.
- Look to others for ideas and inspiration - Take a look at other local not-for-profit organisations, plus ones abroad to see how they manage administrative and promotional activities with running fundraising.
We wish you and your runners lots of luck, fun and money raised for your good cause!